Learning Material WP4
In the EKFI PLUS-project we will develop Learning Material in the work packages WP4 and WP5.
WP4. New technical/digital learning material: Mixed reality in Print, Sign and Packagingmedia
Mixed reality (MR) in print and sign media offers an innovative and engaging way to communicate information and messages to a wider audience. By using MR, print and sign media can become more interactive, dynamic, and memorable. This technology can create a more immersive experience for the viewer, allowing them to interact with information in a way that is not possible with traditional print media. MR in print and sign media can also provide a new platform for advertisers and marketers to reach their target audience, creating more engaging and effective marketing campaigns. Overall, MR in print and sign media offers a new way to communicate information and messages, making it an exciting and valuable tool for a variety of industries.
Implementation
The implementation of mixed reality (MR) in print and sign media has become increasingly common in recent years due to the unique and engaging experience it can offer viewers. Whilst there are many opportunities, here we listed five examples of implementations:
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Interactive advertisements: Companies can create interactive advertisements that allow customers to engage with the product or service on a more personal level, increasing the likelihood of a sale.
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Augmented reality billboards: Billboards can be enhanced with augmented reality, allowing viewers to interact with the advertisement using their smartphones or other devices.
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3D printing with MR: MR can be used to create 3D printed objects with interactive capabilities, such as touch-sensitive buttons or sound effects.
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Interactive product packaging: MR can be used on product packaging to create an interactive experience that engages customers and increases brand recognition.
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Education and informational materials: MR can be used in educational and informational materials, such as brochures and pamphlets, to create an immersive and memorable experience that increases understanding and retention of the content.
Overall, the implementation of MR in print and sign media has opened up new possibilities for creativity and innovation, providing a unique and engaging way to communicate with audiences.
Impact
The impact of mixed reality (MR) in print, sign and Package media on students can be significant. By providing a more engaging and immersive learning experience, MR can improve understanding and retention of (educational) content. MR can also increase student motivation and interest, leading to improved academic achievement. Additionally, MR in print and sign media can help students develop technical skills and knowledge that are becoming increasingly important in many fields, such as advertising, marketing, and design. Overall, the impact of MR in print and sign media on students can be positive and far-reaching, providing them with new opportunities for learning and skill development.
Chapter structure Mixed Reality
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Use Case Development
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AI Exploration
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Workflow
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Universal Checklist for Printing
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Structural Design
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Production of Print, Packaging, and Signage
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X-reality
